Expansion continues, across the US…

Connecticut becomes the latest addition on Appco Group US’ map…

Appco Group US, marching ahead quite confidently, is going cool with its expansion plans.

Joining hands once again with charity partners ChildFund International, Appco US now makes its entry into Connecticut. Since its launch in 2010, the company has been laying the foundations for a nation-wide expansion and so Connecticut is very much a natural consequence to this.

US Country Head Will Lyon explains, “We’ve been eyeing up Connecticut for a while now and we are finally at the stage where we can expand our territory with confidence and really make a difference to the ChildFund campaign…We are starting with our White Plains team with plans to expand this to the Manhattan office team in the near future. We are growing fast and strong and there is much more in the pipeline a sign that the US really is the land of opportunity.”

Appco US celebrates global partnership with Save the Children

Following the success of last year’s campaign, Appco US launched Save the Children USA campaign on April 16, 2012, to celebrate its global alliance with the charity partner.

Chief Operating Officer U.S., Sarah Cauchi said, “Save the Children and Appco have developed over the years a successful global partnership with campaigns running in the UK, Spain, Italy, Asia and Australia. We are very proud to be adding to this list with the inclusion of the US.”

U.S Country Head, Ogo Ekweozor remarked, “Following a successful campaign last year, we were very excited to launch our 2012 campaign with Save the Children from our Manhattan headquarters.”

She continued, “Save the Children are a magnificent charity doing some great work to bring children out of the cycle of poverty and it’s very empowering to fundraise on their behalf with the knowledge that the job you are doing is making a difference to a child’s life”.

For more details visit: www.savethechildren.org

Appco Group’s Second office in New York state!

Appco Group US has started their second office after about one year of trading. White Plains is where the second office in the state of New York is situated.

Since the establishment in September 2010, Appco Group US has been setting the foundations for a national expansion across a number of the conventional Appco industry domains.

Appco is pleased to declare the opening of its second location in White Plains, in the state of New York.

Will Lyon, Country Head US said, “It’s great to have a second location in New York as it allows us to cover more territory and help raise funds for our charity partners, WSPA and ChildFund International.”

”The opening of the White Plains office is one of many expansion projects in the US with more details of developments expected to be released soon.”

Appco Group helps Americans think GREEN

Appco Group US and Mark Group want to aid Americans preserve energy

Appco Group US and energy efficiency experts, Mark Group, have teamed up to offer a set of home efficiency products, which have already proved to be a great success in the UK and other international markets.

Appco Group US has smashed all expectations in the US market during the test run – providing households building assessments and greener solutions to preserve energy, solutions such as roof and wall insulation.

Chris Rudge, Appco Group US Country Head, said: “The momentum we built was great. It’s all about the benefits the product provides the customer. At a time of worldwide recession, savings are important, and managing your carbon footprint is key. This and Appco’s Human Commercial TM approach translated to the success of the test.”

Mark Group offers energy efficiency analysis and improvements in homes and businesses in three continents. Since 1974, Mark Group has assisted more than two million customers live more comfortably and save money on their utility bills. For more info on Mark Group please visit: http://www.markgroupusa.com.

Plans are now in place to roll up a full marketing and sales campaign in the US.

Appco Group US tie-up with an NGO for kids

Appco Group US has proven itself in the charities sector. Now, adding to its credentials in the charities sector, Appco US forms a tie-up with an NGO that helps kids all around the world. The NGO, established in 1919 in the UK, works with separate national organisations in more than 28 countries. The focus is on improving the lives of children through education, health care and economic opportunities. Emergency aid is provided in natural disasters, wars and other conflicts.

The Appco Group works with this NGO in many countries and the tie-up for fund-raising for this organisation in the US is just an extension of the company’s global activities.

“As an organisation we look forward to contributing to their vital life saving work around the world. We look forward to sharing stories of our successes over the next few months”, says Sarah Cauchi, Appco Group US Country Manager.

Appco Group in Belgium too

For Appco Group US, it’s an aggressive kind of expansion that’s happening all across the US. At the same time, Appco Group, on the global level, is also expanding, fast and aggressively. As part of this aggressive expansion initiative, the company recently got launched it yet another country, Belgium. This happened officially on April 5, after successful tests, conducted in 2010. With this, the company operates successfully in 25 countries across the world. Operations began in Belgium with the Energy sector, with a prominent utilities company as the client.

Appco Group Vice President and Country Head of Belgium, Simon Murphy sounds optimistic when he says, “We are incredibly excited about our venture into the first French speaking country within the Group in 2011; this is an amazing opportunity for French speakers within the Group worldwide”

“The tests showed us that Appco can be huge in Belgium. We expect to open a second location with a new client by the end of this year. The growth opportunities are promising”, says Jess Leeson, General Manager, Appco Group Belgique.

Appco Group Support with India’s underprivileged children

Appco Group Support, forging partnerships with a leading charity client in India, has started working for India’s underprivileged children.

Appco has launched a campaign in collaboration with the client in 2001. The campaign has reached out to ten cities across India and there are over 325 dedicated fund-raisers in the field, spreading awareness of the campaign. Eight million children, in the 6 to 14 age group, would be the beneficiaries. These children, who are restricted access to education, would get helped by the campaign, which has as its motto child welfare and development. Generating donor supports, creating awareness, facilitating the making of donations etc are areas where the company gets involved.The growth across India with the client has been as high as 120% and in the meantime FRs have raised over a million charitable donations over the past nine years.

Saiprakash Kuckian, Vice President Appco Group India, Product Head Charity Division says, “Our journey with this client has been great. Our sole aim is to take this partnership to an extent where one day we will be able to reach every underprivileged child in this country”.

Appco Group US too works great towards helping its charity clients in all ways possible.

http://appcogroup-usa.blogspot.com/

Appco Group to expand further in 2011

The Appco Group, which has had country launches in Brazil, America and Russia in 2010, is all set to expand further in 2011. The Appco Group, with a global presence in 25 countries, plans to expand business into newer countries in the months to come.

Says Appco Group Managing Director Mike Blane, “The world is changing. We have grown from being in one country, Australia, 23 years ago, to the massive global reach we now enjoy across 25 countries…It is not enough that we are a world-leading direct marketing company- if we want to continue to thrive then we need to maintain standards as we grow. That is why we are investing our infrastructure, developing initiatives to provide the best possible support to the Field Representatives who are associated to our network, and taking steps to ensure that we continue to deliver the best possible customer service to our clients.”

Appco Group US also has great plans for 2011, the year that has just begun.

http://www.appcogroup.com/countries/us

Appco Group US: Chris Rudge works wonders

For Appco Group US, it’s Chris Rudge who works the wonders, along with his team of marketing enthusiasts.

Appco US has had a smooth take-off and is set to conquer unforeseen heights in direct marketing. It’s a real privilege that the company has got someone like Chris Rudge as the Country Head.

Chris comes from a background of hospitality business management and was always enthusiastic about sales. It’s this enthusiasm that made him take to Managing his own company in 2004. Now, when Appco US has been launched, Chris is at the helm of affairs, as the Country Head, the man who leads the show.

Chris and his team of die-hard marketing guys are working out plans for the company’s expansion all across the US. Chris, with a natural flair for building relationships and developing people, is sure to take Appco Group US to great heights in the months and years to come.

http://www.appcodirect.net/

Appco Group US: At 30 West 21st Street

Appco Group US Inc has now moved into a new location, 30 West 21st Street .

Appco US has established base in the 12-story luxury commercial building located between 5th and 6th Avenues, which has all kinds of luxury amenities including one of New York City’s only private, landscaped gardens, concierge service, a modern, renovated lobby etc. The building is located at the crossroads of Flatiron, Chelsea, Gramercy and Union Square.

Kevin Comer, Senior Managing Director of Beck Street Capital, the company that has acquired 30 West 21st Street, says, “30 West 21st Street is a great location for a fast-growing, entrepreneurial organization with global presence like Appco Group U.S”.

Kerry Johnstone, Chief Operating Officer of Appco Group U.S., has this to say, “30 West 21st Street is a wonderful space for our first U.S. office and headquarters; and we are looking forward to building roots in the U.S. and this is the perfect platform for our expansion.”

http://appcogroup-usa.blogspot.com/